We’ve done several spots for “The Boro” (the customer facing brand of our local downtown business association) over the past few years – some fun, some serious, and for this one they came to us with the intention of showing the feeling of “joy” for the downtown.
It can be a controversial topic with all of the social issues going on in a city at any given time, but at the end of the day, the downtown is the core of a city, and a community. And while the pandemic is only implied in this spot and not explicitly mentioned, its grip on our world has to loosened, and it is a nice feeling that our community hubs are starting to liven up again.