On this production we collaborated with agency Outpost 379 to create a piece for Chron’s & Colitis awareness, with the client Janssen / Stelara. An example of a short 15 second spot with a simple but unique idea.
It’s an interesting challenge telling stories for pharmaceutical clients. Every advertisement needs to go through approvals to ensure it is adhering to the regulations of the Food and Drugs Act as well as the Controlled Drugs and Substances Act. This means that there can be a lot of limitations placed on the creative of the project, which can be a challenge, but it can also be a spark for unique ideas.