Putting It Into Action
As a video production company, we have had the opportunity to work with many different types of clients, but we have seen a lot of success with video testimonials. We have worked on them with agencies, as well as directly with clients. Here we will highlight two previous projects completed directly with our clients Evisort and Qii.ai, that were successful in showcasing their products and services through video testimonials, resulting in an increased awareness and understanding of their offering to prospective clients. They both happen to be companies that utilize artificial intelligence in their product.
Evisort is a tech company that specializes in artificial intelligence and contract management. They were in the process of launching a new branding campaign and needed high-quality videos to showcase their products and services on their website. Our team of experienced professionals worked closely with Evisort to better understand their product and target audience, then develop a plan for creating videos that accurately portrayed their brand and message. Ultimately, the plan for the videos was simple, but by having a clean, simple aesthetic and storytelling approach, we achieved what the client wanted: clarity and authenticity.
One of the videos we created for Evisort features a representative of FullBloom, a legal tech company that partnered with Evisort to streamline their contract management process. By including this video on their website as part of their success stories section, Evisort is able to plainly make the case for their product in a relatable way to other company representatives. High quality video content adds to Evisort’s credibility and stands as an example of their attention to detail, helping them to stand out in what is becoming a very crowded market, and to achieve the goals of their re-branding campaign.
Qii.ai is another corporate client that we had the pleasure of working with. They offer a revolutionary product that combines artificial intelligence and quantum computing. Our team created an explainer video that showcased their innovative technology and its benefits to potential clients and investors. The resulting video provides a clear and concise overview of Qii.ai’s product, showcasing how their technology works and its potential applications in various industries.
This video makes use of much more visual content, to help better understand the product and service that Qii.AI is offering to its clients. This can be very helpful as a way to keep video content entertaining as well as instructive. It is important to find a nice balance in the inclusion of detailed information, to ensure that the video appeals to a general audience, but also someone who is familiar with the finer details of the topic. This is where these campaigns can greatly benefit from an experienced and skilled creative team at the helm of the video production.
Experience And Quality You Can Trust
Testimonial-style videos like the ones we created for Evisort and Qii.ai are a powerful tool that can be used to educate potential clients and investors about the benefits of a product or service and the unique advantage it offers over competitors. By working closely with our clients to understand their brand, message, and goals, we can create videos that accurately reflect their company culture and vision.
At Paradigm Pictures, we take pride in providing our clients with exceptional service and high-quality products. We believe that our experience can help businesses of all sizes achieve their branding and marketing goals. If you’re interested in learning more about our video production services, please visit our website or contact us to schedule a consultation. We look forward to hearing from you!